Writing business plans

You'll learn

• The key elements of an effective business plan.
• The common pitfalls to avoid.
• Tools and templates to apply in the workplace.

You'll be able to

• Write a business plan that is clear, concise and realistic.

Course outline

• Understanding business plans
• What a business plan is
• Stakeholders
• Consider the audience
• Plan flexibility
• Choosing a format
• Content and structure of a business plan
• Business plan outline
• Executive summary
• Business overview
• Market analysis
• The marketing plan
• The business structure
• The financial plan
• Policies
• Risk analysis
• The marketing plan
• The marketing mix
• Product
• Price
• Place
• Promotion
• Sales forecast
• The marketing plan checklist
• The financial plan
• Objectives
• Profit and loss
• Cash flows

AU$99